Cocoron is a new-ish soba joint in the Lower East Side
The owner of the shop, Kida Yoshihito—a 10-year veteran of the Tokyo soba scene—likes to impress the health benefits of soba and broth on his customers. "A soba a day, and 'health' make way," proclaims the menu, which is illustrated with manga-style characters made of soba ingredients.
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